In my blog post created on the 15th of April 2008, I highlighted that Google has an opportunity to make browsing of Geographic Information (KML) and Web Content seamless. This was after they standardized their Mark-up language for Geographic Information Representation KML.
On the 28th of May 2008, Google announced the availability of a Plug-In which enables web browsers to run Google Earth 3D application inside browsers. This opens up new opportunities for software developers to make the web more interesting by creating Mash Ups that include Google Earth. Currently “Google Earth Web” provides a limited set of features that can be found in Google’s proprietary Earth Browser. However in the long run, I believe that Google will provide the full functionality found in Google Earth over the Plug-In.
This also opens up exciting opportunities for Google to deliver Google Earth to mobile phones, in a manner similar to which they deliver Google Maps for mobiles. In order to make this a reality Google has to certify the Plug-in (Modify if necessary) for Mobile browsers.
O’rielly provides an interesting article about new Google Earth features and the video below was released by Google demonstrating some possibilities.